Performance & sports
Velocity
A bold and energetic direction for sports cars, modified vehicles and specialist performance inventory.
Best suited for
Performance dealerships, enthusiast buyers and high-impact vehicle presentation.
Home›Products›Themes & Custom Design
Professional themes built for your dealership brand.
Choose from five carefully designed dealership themes or request a custom visual direction, while keeping the same connected inventory, enquiries, admin tools and managed platform.
Five professional dealership themes
Custom design option available
Brand colours and logo applied
Responsive page layouts
Inventory-focused user experience
Managed setup and implementation
Professional theme system
Five dealership directions with one consistent quality standard.
Five premium themes
Custom design
Brand implementation
Responsive layouts
Connected platform
Managed support
Five dealership directions
Different visual personalities, built to the same professional standard.
The themes are not simple colour variations. Each one is shaped around a particular dealership market, type of inventory and customer expectation.
Designed with purpose
Choose a theme based on your dealership, not decoration alone.
Every direction balances dealership branding, inventory discovery, vehicle presentation and clear customer actions in a way that suits its intended market.
Purpose-led visual direction
Consistent interface system
Inventory-first page layouts
Clear customer actions
Responsive page behaviour
Professional brand presentation
Theme quality standard
Included in every direction
Professional hierarchy
Clear typography, spacing and content structure.
Responsive system
Layouts prepared for desktop, tablet and mobile.
Dealership usability
Navigation and actions designed for vehicle buyers.
Connected functionality
Inventory and enquiries remain fully integrated.
Theme collection
Five themes designed for different dealership markets.
The right direction depends on the vehicles you sell, the customers you attract and how you want your dealership to be perceived.
Modern dealerships
Motion
A clean, fast-moving direction for dealerships with varied stock, regular arrivals and active offers.
Best suited for
Growing dealerships, mixed inventory and finance-led customer journeys.
Family & finance
Trust
A clear and reassuring direction focused on dealership credibility, transparent information and simple navigation.
Best suited for
Used-car dealers, family vehicles and confidence-led buying decisions.
Luxury & prestige
Executive
A restrained and refined direction that gives premium inventory a more exclusive digital presentation.
Best suited for
Prestige vehicles, high-value stock and appointment-led dealerships.
Imports & specialists
Atlas Imports
A structured direction for specialist vehicles where sourcing, specifications and additional context matter.
Best suited for
Imports, rare vehicles, SUVs, 4x4s and specialist dealership markets.
Theme quality
A complete design system, not a decorative skin.
Every theme includes a considered approach to typography, spacing, responsive behaviour, inventory presentation and conversion.
Consistent page hierarchy
Headings, sections, calls to action and supporting information follow a clear visual structure across the website.
Professional typography
Font sizing, spacing and text hierarchy are prepared to keep dealership content readable and visually confident.
Inventory-first layouts
Each theme is shaped around vehicle discovery, inventory browsing and complete vehicle detail pages.
Responsive behaviour
Layouts, navigation and customer actions remain clear across desktop, tablet and mobile screens.
Performance foundations
Themes share the same technical structure, responsive image handling and search-friendly page foundations.
Conversion clarity
Customer actions are positioned clearly without overwhelming the vehicle information or dealership brand.
Brand implementation
The theme becomes part of your dealership identity.
Your chosen direction is adapted with the information and visual details that make the website recognisably yours.
Professionally applied
Your brand is implemented by our team rather than left as a generic theme with placeholder content.
Dealership logo
Primary brand colours
Supporting colour palette
Business information
Dealership photography
Contact information
Opening details
Core dealership messaging
Custom design option
Create a more distinctive experience when a standard theme is not enough.
A custom design allows the visual system and page composition to be developed more specifically around your dealership, while retaining the same platform underneath.
A design system created around your dealership.
Custom design is suited to established brands, unusual inventory models or dealerships that need a more specific visual and content direction.
Discuss custom designUnique visual direction
Create a page system and visual language developed specifically around your dealership identity.
Custom page composition
Adapt key sections, layouts and content presentation beyond the structure of the standard themes.
Brand-led design system
Typography, colour, spacing and interface details are developed to create a more distinctive presence.
Same connected platform
The custom visual layer remains connected to DealersPrime inventory, enquiries and management tools.
One platform underneath
The visual direction changes. The dealership system remains complete.
Choosing a different theme or custom design does not remove functionality from your dealership website or management platform.
Explore dealership websitesConnected vehicle inventory
Professional vehicle pages
Customer enquiry forms
Mobile-first browsing
SEO-ready page structure
Admin and inventory tools
Managed hosting and updates
Ongoing technical support
Theme onboarding
A clear route from visual direction to launch.
Choose the right direction and provide your dealership branding. Our team handles the implementation, platform setup and launch.
Start your setupStandard themes typically launch in 7–10 days
01
Choose your visual direction
Select one of the five themes or discuss whether your dealership requires a custom design.
02
Share your dealership brand
Provide your logo, colours, business information, photography and preferred visual references.
03
We prepare the website
Our team applies the design system, prepares the pages and connects the dealership platform.
04
Review and launch
You review the complete website before final adjustments, technical checks and launch.